Regardless of the size of your business, it would be best if you were using video content to draw in more customers.

You could choose to include explainer videos, vlogs, tutorials, video testimonials, product reviews, live streams, and even video ads. 

Just as the use of social media is on the rise, so is video marketing.

Are you still having doubts?

Here are some statistics to show you why your marketing strategy should include video content. 

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Video Marketing Statistics Summary

• 54% of consumers want to see more video content from a brand or business they support

• 85% of all internet users in the United States watched online video content monthly on any of their devices

• 72% of people involved in video marketing say they use videos to raise brand awareness.

• 87% of marketing professionals use video as a marketing tool

• Using video marketing could boost your leads by 66% annually

• 93% of marketers say they’ve landed a new customer because of a video on social media

• 88% of marketers say they plan to do video marketing on Youtube

• Internet users spend close to 7 hours each week watching online videos

• Youtube has 2+ billion users which is almost 1/3 of the internet population

• 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media

• 83% of video marketers say videos have helped them generate leads

• Watching a product video convinced 74% of people to download an app or software

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 54% of consumers want to see more video content from a brand or business they support.
 

A HubSpot marketing survey that included about 3,000 respondents showed that 54% of the consumers consistently preferred video marketing from the brands they support. 

Marketers have been debating whether video marketing is a passing fleet or is here to stay.

The study, however, revealed that many of the respondents would pay more attention to videos than they would to text or audio content. 

Video content is a preference, especially for millennials, and marketers whose audience consists of people in this age gap should leverage the opportunity.

If your target audience comprises of baby boomers and older consumers, you are better off using email marketing for your business.